This project explores the adaptation of the globally iconic Disney brand, focusing on how it morphs and integrates distinct cultural and contextual elements based on geographical location. By examining Disney’s evolution across regions, the project investigates how brands function as powerful tools for shaping perceptions and embedding specific ideas within local cultures.

Using Disney as a case study, the research delves into print and digital archives, branded materials, films, and cartoons. It also analyzes the intersection of pop culture and propaganda through political movements and mainstream media. The collected resources are organized by region, highlighting how Disney reflects and adapts to local aesthetics, traditions, and values.

Initially conceptualized as a deck of playing cards, with each suit representing a country and designs inspired by regional styles, the project evolved into a set of postcards. Each postcard visually communicates findings, offering a narrative of Disney’s localized influence and the cultural nuances it absorbs and reflects globally.