Retrosportif
Retrosportif
Retrosportif
Campaign
Year
2021
Subtitle
Retrosportif
This project, in collaboration with Retrosportif DXB, explores the theme of "Football Rivalries and Diversity" through a creative campaign. Emphasizing the nostalgia of the game, the campaign utilized retro football kits and analogue photography to capture the essence of iconic rivalries across various leagues & competitions.
The campaign included a magazine, a photoshoot, and a video developed entirely from 35mm stills, arranged in a stop-motion style to emphasize the retro aesthetic without relying on traditional video footage. The imagery focused on the narratives of football rivalries while celebrating the diversity and cultural richness inherent in the sport.